Esohe Ekunwe, Director at HerLocal Market, has received the Agriculture Prize at the Future Awards Africa 2024. This recognition highlights her involvement, alongside the efforts of the entire HerLocal Market team, in improving market access for smallholder farmers. As the flagship initiative of Tech Herfrica, HerLocal Market connects rural farmers with urban consumers, ensuring fair pricing and boosting income for local producers.
Imade Bibowei-Osuobeni, Founder and CEO of HerLocal Market, expressed her excitement about the award, emphasising that it honours the collective achievements of everyone involved. “This prize acknowledges the collaborative efforts that drive innovation and deliver impactful solutions in agriculture,” Imade shared.
The Future Awards Africa, often called the “Nobel Prize for young Africans,” celebrates exceptional individuals aged 18 to 31 who are making a significant impact across the continent. Other winners this year include:
- Somkele Iyamah-Idhalama– Acting Prize
- Yemi Alade – Music Prize
- Adebayo Oke-Lawal– Fashion Prize
- Godwin Benson– Education Prize
- Abiola Olaniran – Technology Prize
- Ifeanyi Orajaka – Business Prize
- Bidemi Zakariyau – Media Enterprise Prize
- Kehinde Paul – Sports Prize
Esohe Ekunwe’s recognition underscores the importance of youth-driven innovation in tackling local challenges. HerLocal Market exemplifies how digital platforms can enhance market access and uplift the livelihoods of smallholder farmers across Africa.
By fostering direct connections between farmers and consumers, HerLocal Market is playing a vital role in shaping a more equitable and sustainable future for African agriculture.