Abuja, Nigeria — November 15, 2024 — Her Local Market, an enterprise dedicated to empowering rural women and advancing food security across Africa, has been recognized with the prestigious Food Security Advocate Award at the African Women and Youth Agro Trade and Investment Summit 2.0. The award ceremony, held in Abuja, celebrated leaders in agriculture who are driving sustainable growth and empowering women and youth in the sector.
Her Local Market’s Role in Advancing Food Security
Her Local Market, which began as a core project under Tech Herfrica, has evolved into a dynamic enterprise. The initiative focuses on empowering rural women by providing access to new markets, financial services, digital literacy training, and smartphones. Through these efforts, Her Local Market bridges the digital divide and equips women entrepreneurs with the tools needed to enhance productivity, grow their businesses, and improve their livelihoods.
Receiving the award on behalf of Her Local Market and Tech Herfrica, Ivie Ogiemwonyi expressed gratitude for the recognition and reiterated the commitment of both organizations to fostering food security and supporting rural communities. “This award is a testament to the dedication of our teams and the resilience of the women we work with. We remain focused on driving inclusive policies and creating sustainable solutions for a food-secure future,” Ogiemwonyi stated.
Her Local Market’s Key Contributions:
- Market Access for Rural Women: Helping women entrepreneurs connect with broader markets and increase sales.
- Digital Literacy Training: Equipping women with essential digital skills to navigate the online economy.
- Financial Inclusion: Facilitating access to financial services, including digital payments and mobile banking tools.
- Smartphone Distribution: Providing rural women with connectivity, enhancing their business capabilities.
Her Local Market’s impact is evident in the thousands of women who have benefited from the initiative, with many reporting improved business outcomes and increased income.
About the African Women and Youth Agro Trade and Investment Summit 2.0
The African Women and Youth Agro Trade and Investment Summit 2.0 is a leading platform focused on strengthening Africa’s agricultural sector. The 2024 edition featured discussions on innovative strategies for enhancing agricultural productivity, supporting women and youth in agribusiness, and boosting trade across the continent. Key policymakers, industry experts, and investors participated in the event, making it a significant forum for advancing sustainable agricultural practices.
Her Local Market’s recognition at the summit marks a milestone in its journey from a Tech Herfrica project to a key player in empowering rural women and enhancing food security. Through strategic partnerships and innovative approaches, the enterprise continues to drive impact in underserved communities across Africa.
For more updates on Her Local Market’s projects and initiatives, visit our website or follow us on social media.