10 Great Examples of Innovative Retail Technology in Africa

Tech Herfrica DIGITAL Inclusion

The future of retail is digital, with retail technology like mobile commerce, AI-driven logistics, and real-time inventory systems reshaping how businesses serve their consumers. Across the world, retailers are embracing these tools to stay competitive and improve service delivery for consumers. Yet, many informal retailers in Africa are lagging behind; operating inefficient, manual shops with limited technology adoption due to high costs, unreliable electricity, and limited digital connectivity.

Importance of Tech for the Retail Industry in Africa

Africa is experiencing one of the fastest population growth rates globally, and the digital revolution is not just an opportunity but a necessity to meet future demand. In regions with limited access to essential services and infrastructure, tech-driven solutions can help bridge supply chain gaps and deliver goods to even the most remote communities, especially in areas with limited access to essential services. Technology can empower small businesses to expand their reach and adapt to market demands, fostering job creation and entrepreneurship. Retail technology can positively impact both the business owners and consumers.

Some innovative companies are already making this a reality by adopting digital platforms, inventory management, improved logistics, and payment options tailored to the informal sector. Here are 10 creative examples of retail technology driving positive change.

 
 

10 Examples of Retail Technology Improving Lives in Africa

 
 

1. Digitizing Supply Chains for Efficient FMCG Distribution

Nigeria’s OmniRetail is a digital platform that simplifies the supply chain for fast-moving consumer goods (FMCG) by connecting retailers directly with manufacturers. Retailers can order products, which are then fulfilled by partner distributors and delivered by third-party logistics providers within 24 hours. OmniRetail’s platform also includes tools like OmniPay and Mplify, helping retailers access products, build credit, and improve their business operations. They have over 140,000 small retailers and 200 brands on board.

2. Affordable Solar Energy through Pay-As-You-Go

M-Kopa, based in Kenya, provides affordable, pay-as-you-go solar energy solutions that allow rural households to access electricity through mobile payments. This model has connected millions of people across Kenya, Uganda, and Tanzania to clean energy, reducing reliance on kerosene and improving the quality of life in rural communities. In addition, M-Kopa has assembled over 1.5 million smartphones at its Nairobi-based facility, East Africa Device Assembly Kenya (EADAK), helping expand digital inclusion by making affordable smartphones accessible.

3. Bridging Tradition and Technology in Stokvel Savings

A stokvel is a traditional South African savings group where members pool their money to achieve financial goals. Traditional stokvels are effective in fostering community savings and collaboration, but because they operate outside of formal banking, they face limitations like manual record-keeping and risk of fraud or mismanagement. StokFella is a registered Financial Service Provider that simplifies this process with its easy-to-use FinTech platform. Members can track their savings, plan payouts, and access helpful insights in the secure app. StokFella blends tradition with technology, helping communities save smarter.

4. Digital Payment Solutions for Informal Markets

Informal traders in Africa rely heavily on cash transactions, due to limited access to banking infrastructure and digital payment systems. Yoco and Kazang are two examples that are driving change by providing easy-to-use digital payment systems tailored for small and informal businesses. Yoco’s card machines and Kazang’s mobile vending solutions enable businesses to accept card payments, sell airtime, and process bill payments seamlessly. These tools empower entrepreneurs to reach more customers, reduce cash handling risks, and streamline operations, all while driving financial inclusion in underserved markets.

5. E-Commerce and Financial Services for Unbanked Retailers

In Morocco and Ivory Coast, Chari provides an e-commerce platform and fintech services specifically for corner shops that do not have access to traditional banking services. This platform enables small retailers to order inventory online with next-day delivery and access financial services through an app, enhancing their operations and reach. Their innovative approach has garnered attention and investment, positioning them as a key player in the region’s retail technology sector.

6. Online Grocery Shopping for Rural Communities in South Africa (KZN)

South Africa’s rural areas are often overlooked when it comes to innovative services like grocery delivery apps. Siyanda Mthethwa founded the mobile app Kuloola to improve the lives of people in rural areas and create employment opportunities for youth. Prices are competitive and delivery fees are five times lower than the cost most pay for transportation to the city. Households, spaza shops, churches, and other groups can order groceries online, via SMS, WhatsApp, or phone call. Groceries are delivered within 24 hours.

7. Empowering Women through Digital and Financial Inclusion

Tech Herfrica, a non-profit organization in Nigeria, empowers women in rural areas through digital literacy and financial inclusion programs. As of November 2024, they have trained over 4,000 rural women and girls in digital and financial literacy across Africa and distributed more than 400 smartphones to enhance connectivity. In collaboration with Orbeets Digi-Tech Solution, they have also created the “HerLocal Market”, which connects rural female sellers and farmers to local and international buyers. This initiative enhances market access and economic opportunities for women in impoverished communities. 

8. Expanding E-Commerce to Remote Communities

Headquartered in Lagos, Nigeria, Jumia operates as an online marketplace for a wide range of products, including electronics, fashion, home goods, and groceries. Jumia connects buyers and sellers across several African countries, including Nigeria, Kenya, Ghana, Morocco, Egypt, and South Africa. In addition to its core e-commerce business, they offer a digital payment solution and online food delivery service. By leveraging mobile technology and localized logistics, Jumia makes online shopping accessible to under-served communities, boosting local economies and creating job opportunities.

9. Second-Hand Fashion Marketplace for Sustainable, Affordable Shopping

South Africa’s Yaga is an online marketplace for second-hand fashion that has announced plans to expand into Kenya and Nigeria. The platform aims to promote sustainable fashion by making it easy for people to buy second-hand items, thereby reducing waste and supporting environmentally friendly consumption. It also empowers small sellers, as anyone can set up a store and reach a broad audience through the website and app. In addition to its environmental benefits, Yaga supports economic empowerment by helping users generate income from selling pre-owned items.

10. Local Consumer Insights through Market Intelligence Software

Rwazi, a company operating across multiple African countries, focuses on gathering market intelligence and consumer insights in rural areas. Their artificial intelligence-powered software helps bridge the data gap in rural Africa, enabling organizations to make decisions that foster growth, improve quality of life, and address the unique challenges in these communities. Their software collects customer data from local residents and retailers, enabling organizations to better understand consumer behaviour in these regions and adapt their strategies accordingly.

The examples are just a few ways in which retail technology and innovation can transform lives and empower local communities.

How Technology and Innovation fits in with Hyv’s Vision

Hyv is a South African company redefining the informal retail sector through specialized PODs designed to meet community retail needs, such as FMCG, quick service retail, warehousing, and recycling.

The informal retail sector faces a multitude of challenges such as remote locations, unsafe products, unreliable supply chains, lack of infrastructure and systemic poverty. Technology is a cost-effective and efficient way to address some of the challenges that occur in diverse settings.

Hyv, in partnership with MAPLI, will deploy technology in all types of Hyv PODs as a powerful enabler and multiplier of value.  From managing supply chains and inventory to transaction processing and insights for business owners, it will help business owners operate efficiently while ensuring consumers have better access to safe, affordable food.

 

News Source: Hyv Latest News and Articles– https://hyvpod.com/10-great-examples-of-innovation-retail-technology-in-africa/

We use cookies to give you the best experience. Cookie Policy