1.0 Training Overview
In fulfilment of the promise made by 9 Mobile during the PoliServe Dialogue event, Tech Herfrica carried out training on e-commerce for 32 of the 63 women who attended the event. The training took place on Saturday, November 23, 2024, and aimed to equip participants with the knowledge and skills necessary to leverage e-commerce platforms for income generation and business growth.
1.1 Training Focus
The training covered essential topics, including:
- Introduction to e-commerce
- WhatsApp Business
- Product pricing management
- How to keep simple business records
- How to set up a Facebook business page.
1.2 Training Delivery
The training was delivered interactively and practically, emphasizing real-world applications of e-commerce tools. Key delivery methods included:
- Hands-on Sessions: Participants practiced setting up WhatsApp business and Facebook business pages during the training.
- Group Discussions: Facilitated discussions to address challenges and share solutions for running successful online businesses.
- Individualized Support: Trainers provided personalized guidance to ensure all participants could implement what they learned.
2.0 Program Outcomes
The e-commerce training achieved significant outcomes:
- Increased Awareness: 85% of participants reported a better understanding of e-commerce and its potential for income generation.
- Enhanced Social Media Marketing Skills: 78% of participants demonstrated improved skills in using platforms like WhatsApp Business and Facebook Business page for product promotion.
- Economic Empowerment: 70% of participants expressed readiness to launch or expand their businesses using the skills acquired.
3.0 Lessons Learned
- Tailored Training Drives Engagement: Customizing the content to the specific needs and experience levels of participants ensured relevance and boosted engagement.
- Hands-On Practice Enhances Retention: Practical sessions where participants set up online stores significantly improved their confidence and skills application.
- Limited Access to Devices is a Barrier: Some participants faced challenges due to a lack of access to smartphones or laptops. Addressing this in future programs could improve participation.
- Networking Opportunities Add Value: Participants appreciated the opportunity to connect and share experiences with fellow entrepreneurs.
4.0 Sustainability Strategy
To ensure the long-term impact of this initiative, Tech Herfrica plans to:
- Extend Training Programs: Organize follow-up sessions to provide ongoing support and advanced training.
- Leverage Partnerships: Collaborate with other NGOs, government agencies, and private organizations to expand outreach.
- Monitor and Evaluate Impact: Implement robust monitoring systems to track participants’ progress and identify areas for improvement.
- Facilitate Access to Tools: Explore partnerships to provide affordable smartphones or laptops to participants in need.
5.0 Conclusion
The E-Commerce Training successfully equipped women from the PoliServe Dialogue event with essential skills to trade online. These women are now better positioned to achieve economic independence and business success by leveraging digital platforms. Tech Herfrica in partnership with 9mobile remains committed to fostering growth and sustainability through continued support and innovative programs.