EquipHer4Growth represents a comprehensive innovation committed to breaking the cycle of poverty among rural women by providing holistic digital and financial inclusion. Tailored specifically for rural African women engaged in farming and trading, this initiative distinguishes itself from conventional approaches. Unlike existing programmes that often concentrate solely on digital or financial literacy, EquipHer4Growth adopts a multifaceted strategy. It empowers these women with both digital and financial knowledge and skills in their local language and context, while also facilitating access to internet-enabled or feature-rich mobile devices based on their specific needs.

This digital access empowers women to enhance agricultural productivity, embrace smart agricultural practices, mitigate the effects of climate change, reduce post-harvest waste, connect with a broader society, increase income by at least 50% through e-commerce, and access financial services. Beneficiaries are introduced to innovative farming technologies, such as precision agriculture tools, and are taught how to build resilience in the face of climate change by leveraging technology. They also learn to use social applications like WhatsApp, Facebook, Google My Business, and others to improve their business and social connections.

The programme’s inclusion of men at various stages and its community-based approach serve as game-changers, fostering ongoing support and adoption. This program is uniquely designed to facilitate access to financial services, including non-interest finance, long-term savings, and health insurance plans, ensuring that beneficiaries can live healthy lives as their businesses prosper.

EquipHer4Growth initiatives aim to enhance women’s agency, empowering them to make informed decisions, actively contribute to program design, articulate their needs, and participate in their socio-economic development. Our dynamic cluster-based approach fosters ongoing learning and widespread community engagement.