Scaling Up with Strategy: How Digital Skills Doubled Rhoda’s Income
When Tech Herfrica introduced the ScaleHer project to Kabusa, Mrs. Rhoda Saviour attended with a mix of hope and curiosity. As a small-scale pastry vendor, she had long struggled to expand her business due to limited capital and a lack of marketing knowledge. She had always believed that growing her business required significant financial investment, leaving her feeling stuck. Despite not receiving a smartphone during the program, she found immense value in the training sessions, which opened her eyes to new possibilities.
Through the ScaleHer initiative program, Rhoda learned that building a successful business does not always require substantial capital but strategic planning and leveraging available resources. She was introduced to the power of digital platforms like WhatsApp and Facebook for advertising and customer engagement. The training also equipped her with practical strategies for improved knowledge and skills regarding the use of Technology, simple bookkeeping, and long-term savings plan. Motivated by these insights, she began applying the techniques immediately, refining her marketing approach and strengthening her bookkeeping. As a result, her daily earnings doubled from between ₦2,000 – ₦2,500 to ₦4,000, a growth she attributed to improved digital marketing and proper bookkeeping.
Even today, Rhoda continues to post pictures of her pastries on her WhatsApp status, reaching a wider audience and attracting more customers than ever before. She has embraced digital engagement, using social media to promote her products consistently. In addition, she actively participates in the WhatsApp group set up by Tech Herfrica to monitor the progress of the ScaleHer Initiative beneficiaries. Every day, she shares updates about her business, asks questions, and encourages other women by showcasing her growth and challenges.
Looking back on everything she has learned and implemented, Rhoda emphasized that what set the ScaleHer initiative program apart for her was its practical approach, offering real-world solutions that she could immediately apply to her business. Unlike other programs she had attended, this initiative provided tailored strategies that directly addressed her struggles. Beyond increasing her income, the project transformed her mindset, giving her the confidence and skills to expand her business and better support her family. Her story is a testament to the powerful impact of targeted interventions in empowering women entrepreneurs, highlighting the importance of continued support for initiatives that drive real change in underserved communities.