The EWEA (Empowering Women Entrepreneurs in Africa) Seedstars program is renowned for identifying and supporting innovative solutions that drive economic growth and development in Africa. By being selected, Her Local Market joins a select group of initiatives recognized for their potential to transform the landscape for women entrepreneurs across the continent.

Her Local Market: Empowering Rural Women through e-commerce

HerLocal Market has been at the forefront of Tech Herfrica’s mission to provide rural women entrepreneurs with the tools and resources they need to thrive in today’s digital economy. The initiative connects these women to new markets, enabling them to expand their businesses beyond local boundaries. Through a combination of digital literacy training, financial inclusion, and market access, Her Local Market has already improved the livelihoods of thousands of women in rural and peri-urban areas.

Driving Change through EWEA Seedstars

With the support of the EWEA Seedstars program, Her Local Market will gain access to a global network of mentors, investors, and partners, enabling it to scale its impact even further. The program provides funding, technical assistance, and strategic support to help selected initiatives reach their full potential. For Her Local Market, this means more opportunities to empower women entrepreneurs, create sustainable businesses, and contribute to economic growth in rural communities.

“We are thrilled to be part of the EWEA Seedstars program,” said Imade Bibowei-Osuobeni, the visionary leader behind Tech Herfrica. “This recognition is a testament to the hard work and dedication of our team and the women we serve. We look forward to leveraging this opportunity to scale our impact and bring more rural women into the digital economy.”

Esohe Ekunwe, Director of Strategy and Operations, and Orbeets Digi-Tech Solutions, Tech Herfrica’s Digital Partners affirmed that they were pleased to see how technology was transforming lives in rural communities.

Looking ahead

As part of the EWEA Seedstars cohort, Her Local Market is poised to make an even greater impact on rural women’s MSMEs across Africa. By focusing on digital and financial literacy, market access, and entrepreneurial skills, the initiative is not just changing lives but also paving the way for a more inclusive and prosperous future for women entrepreneurs in Africa.

Tech Herfrica’s Her Local Market is set to become a powerful force in the movement to empower rural women and drive economic development across the continent.